Get actionable insights for your product

I’ve helped billion dollar companies improve their user experience by highlighting unoptimised journeys, and suggesting actionable improvements.

🚀Fixed pricing. Discounts for start-ups and educational.


Convert better

What would a 5% increase in sign-up rates mean for your business? How about converting 10% more free users into paying ones?


Unbiased opinion

Teams who work on a product for years become blind to their flaws. You need someone without bias who can criticise the core product fairly.


Actionable steps

The presentation format is easy to read and understand, helping motivate the team and stakeholders to make a positive change.

Don't take my word for it

I’ve helped start-ups get their first customer, and billion dollar companies keep theirs.


“Peter’s analysis was so insightful and detailed, he surfaced a bunch of new thinking and opportunities to orient people experiencing Notion for the first time.


We’re excited to put his recommendations into practice and know it will help more users quickly realise the product’s value – many things came up that had not occurred to our team.”

👨‍🏫Private presentation in 2020

📈1m+ users

🦄$1bn company valuation (est.)  |  Notion Labs, Inc.

GoFundMe Built for Mars  |  GoFundMe, Inc.

Go Fund Me

“Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.


He is a thoughtful designer who has a sharp eye for details and user experience.”

👨‍💻Online workshop in 2020

🤝$5bn donated through GoFundMe

💎$600m company valuation (est.)

Frequently asked questions

What am I actually buying?

Once we’ve agreed which parts of your product to work on, you will receive a private presentation (PDF) similar to my public case studies.

How much does it cost?

Project size depends on a number of factors, so reach out and we can discuss your product.

What's the start-up pricing discount?

I provide discounts for companies that both have fewer than 10 employees, and have raised less than £2m in capital.

Do you do workshops or public speaking?

Yes, get in touch and tell about the opportunity.

How do I know you'll be able to help?

I’ve both publicly and privately helped some of the best companies in the world improve their user experience — everyone makes mistakes.

We're planning a redevelopment soon, should I wait to use you?

Why waste time designing and building a new version of the product, without actually understanding everything that was wrong with the last version?


I’m happy to work new designs, perhaps even just a Sketch file or wireframes, but it’s always valuable to understand what’s not working with the current version, before investing in something completely new.


Contact me